![]() "A few years ago, I don't think YouTube was on their radar as a big, broad, viable global platform with an enormous audience. Richard Raddon, co-founder of online video management company ZEFR, said traditional media companies have only recently begun to see YouTube as a valuable platform to invest in. Those are the contexts underlying all of this." "The mass numbers of viewers coming to these channels is what it's all about," Csathy said.
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